Definition
Also called invisible mannequin or hollow man technique. A post-production method where garments photographed on a physical mannequin or dressed on a model are composited in editing to remove the mannequin, creating the illusion that the garment is worn by an invisible figure. The technique gives clothing a 3D, natural shape that flat lay photography cannot achieve, at a fraction of the cost of live model photography. Ghost mannequin is the standard image format for fashion on Zalando and many premium apparel marketplaces.
