RAW Photo Editing

Color Correction

The adjustment of an image's hue, saturation, brightness, contrast, and white balance to ensure the product appears as it does in real life. In e-commerce, accurate color is a commercial requirement: if the product color in the image doesn't match what arrives in the box, return rates increase. Color correction is applied at the individual image level and normalized across a full catalog batch.

Photo Retouching

The process of editing a photograph to remove imperfections, adjust lighting, improve color accuracy, and enhance the visual quality of the subject while maintaining a realistic, credible appearance. In product photography, retouching removes dust, scratches, and manufacturing defects from product images. In beauty and fashion photography, it addresses skin texture, lighting inconsistencies, and garment presentation.

White Balance

The adjustment of an image's color temperature so that white objects appear neutral white — neither too warm (orange/yellow) nor too cool (blue). Correct white balance is essential for accurate product color reproduction. In e-commerce, a product with incorrect white balance — a white garment appearing cream, or a silver product appearing gold — misleads buyers and increases returns. White balance correction is a core component of color correction and catalog consistency work.