Marketplace product image rules 2026
Main-image requirements for Amazon, Shopify, Etsy, eBay and Walmart Marketplace at a glance. Values were checked against each marketplace's own seller help in October 2026. Many size figures are recommendations rather than hard acceptance rules, and marketplaces change them often, so confirm with the current official guidelines before you upload.
| Marketplace | Image size (px) | Aspect ratio | Main image background | File formats | Max file size | Images allowed | Rejection risks |
|---|---|---|---|---|---|---|---|
| Amazon | 500 to 10,000 px on longest side; over 1,000 px preferred (enables zoom) | See official guidelines | Pure white, RGB 255,255,255. Product should fill about 85% of the frame | JPEG (preferred), TIFF, PNG or non-animated GIF | See official guidelines | 1 required; 6+ images and a video advised | Non-white background, text, logos, watermarks or props on the main image can get the listing suppressed. Images must be clear, with no pixelation |
| Shopify | Recommended 2,048 x 2,048 px; max 5,000 x 5,000 px (25 megapixels) | No fixed ratio; use one consistent ratio for main images | No background rule; consistent backgrounds and crops look best on collection pages | PNG (best for most), JPEG; also TIFF, BMP, GIF, SVG, HEIC, WebP | Under 20 MB per image | See official guidelines | No formal rejection. Inconsistent ratios make collection pages look uneven |
| Etsy | At least 2,000 px wide and high recommended; first photo at least 635 px | First photo horizontal or square; match later photos to its shape | No white-background rule stated. At least one photo must be unedited | JPG, PNG (not transparent), GIF (not animated), SVG, HEIC | No hard limit stated; compress large files so uploads do not time out | Up to 20 photos and 2 videos | Photos must show the item's true color, condition and scale; edits cannot hide flaws. Transparent PNGs show black. Watermarks are discouraged |
| eBay | At least 500 px on longest side (at least one photo); 1,600 px recommended | See official guidelines | See official guidelines | JPEG, PNG, GIF, TIFF and others; see official list | See official guidelines | Up to 24 per listing | Not allowed: added borders, text, artwork or marketing material, watermarks of any kind, placeholders carrying a message, stock photos for used or damaged items, photos that do not show the item accurately |
| Walmart Marketplace | Recommended 2,200 x 2,200 px; at least 1,500 x 1,500 px for zoom | 1:1 (square) | Seamless white, RGB 255,255,255 (larger items may show in an expected environment) | JPEG, JPG, PNG or BMP (GIF not permitted) | 5 MB or less | 4 or more advised | Not allowed on main image: watermarks, seller name or logo, promotional claims, retailer logos, non-English text, props or accessories not included. Also rejected: placeholders, duplicates, AI images that mislead |
“See official guidelines” means we could not confirm a figure; check the marketplace's own seller help. Sizes are pixels (px); “x” means by.
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